Brand System & Visual Direction
Our Brand System & Visual Direction service is designed to define how your brand looks, feels, and communicates across every platform. This is more than a logo refresh, it’s a strategic visual foundation that ensures consistency, clarity, and elevated presentation.
From brand positioning and tone to typography, color systems, and graphic elements, every detail is thoughtfully curated to reflect your brand’s identity and long-term goals. You’ll receive a cohesive visual system and reusable templates that make content creation effortless while maintaining a polished, luxury aesthetic.
This service is ideal for brands ready to look established, intentional, and unmistakably aligned.
This service includes:
Strategic brand direction outlining overall visual vision, tone, and brand feel
Brand positioning, personality, and audience clarity
Typography system including primary headline font, secondary body font, and accent font
Curated color palette including primary, secondary, neutral, and accent colors with HEX, RGB, and CMYK codes
Graphic elements such as shapes, lines, textures, gradients, or icon style
Visual application examples including 3 social post or announcement graphic
Delivered in a polished, branded PDF ready for long-term use
No refunds will be given for this service. We do however offer a credit in certain situations. Please contact us via email if you have any questions help@graphicsbyday.com